Using a newsletter on your website is a powerful tool for engaging with your audience, creating an email list, and driving business goals. It is also an effective way to maintain ongoing communication with your audience, promote your content and products, build your brand, and ultimately drive business success. It’s a versatile and powerful tool that offers numerous benefits for both you and your audience.
Kadence has the option to create any type of form without having to add an additional plugin. If you have bought one of our themes; you will most likely have predesigned forms already added.
key reasons To Have A Newsletter
Here are some main reasons why implementing a newsletter on your website is beneficial:
Personal Connection:
Newsletters enable direct communication with your audience, delivering personalized messages to their inboxes.
Regular Engagement:
Regularly sending newsletters helps to keep your brand top-of-mind, leading to a continuous relationship with your subscribers.
Highlight New Content:
Use newsletters to promote new content, such as blog posts, articles, or videos, on your website to drive traffic back to it.
Repurpose Existing Content:
Newsletters can also be used to repurpose and share existing content in a new format, extending its reach.
Promote Products or Services:
Newsletters are an excellent way to showcase new products, special offers, discounts, or upcoming events, directly targeting interested customers.
Lead Generation:
Collecting email addresses through a newsletter sign-up form helps build a list of potential customers or clients, which can be nurtured over time.
Build Authority:
Regularly sharing valuable content through newsletters can help establish your brand as an authority in your industry.
Exclusive Content:
Providing subscribers with exclusive content, offers, or updates can help increase their loyalty to your brand.
Engagement:
Interactive elements such as surveys, polls, or Q&A sections in newsletters can effectively engage your audience and foster a greater connection to your brand.
Drive Website Visits:
Each newsletter may contain links to different sections of your website, prompting recipients to explore more of your content or offerings.
Rethinking Newsletter Placements
Popups:
Email signups are arguably one of the few assets a website can own and develop. However, current practices fall short in several ways. Embedded form popups cause “banner blindness,” and pop-overs violate the user experience. Most readers get angry with them, which can cause people to leave your website and, in some cases, never return.
Widgets:
Almost everyone prefers to add a newsletter in their sidebar using the widget system. However, this method has drawbacks, as it slows down your website, uses javascript junk, and has a low sign-up rate.
Buttons:
To comply with modern best practices for page speed and user experience, it’s more beneficial to have a subscribe button in your menu, a link or button in your page post, or a sidebar that leads to a specific subscribe page.
This option is arguably the best practice as it doesn’t slow down your website because it doesn’t have the javascript junk, makes your website faster by decreasing DOM nodes, improves accessibility, and is known to increase newsletter sign-up rates. You can see this example in our Delicious theme, where the call-to-action (CTA) is at the top of the website, leading to a subscribe page.
Readymade Forms
Our themes already have predesigned forms built in; go to Kadence > Forms to check them out. Depending on your theme, there could be one to several forms, such as a contact form for the contact page, a simple subscribe form for the subscribe page, a detailed subscribe form, a come work with me form, and anything else related to the theme.
When you’re viewing Kadence > Forms, you can see where each form is placed under the description and how many entries (subscribers) you’ve had. Entries can be viewed in Kadence > Form Entries. Forms can be changed, customized, duplicated, and added anywhere on your site.
Email Notifications
After creating your form, be sure to add your email address in the “Email Settings” field so that you are notified via email when you receive entry submissions. Testing your contact form on your site is a good idea to ensure you receive emails properly.
If you have checked that your email settings are correct but still haven’t received an email, you may need an SMTP plugin to handle email sending. We recommend using WP SMTP.
NOTE: If some of these options are unavailable, you most likely do not have the Kadence Pro installed.